PRIME Fitness

Kemp House

152-160 City Road


United Kingdom

01282 214400



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PRIME Fitness is committed to ensuring that your privacy is protected. Should we ask you to provide contact information for promotional purposes, then you can be assured that it will only be used in accordance with this privacy statement.

PRIME Fitness equipment Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 2018.

What we collect and how we collect it


We collect the following information when you choose to sign up to our mailing list: – Contact information including name, postcode and email address. What we do with the information we gather once you have ‘opted in’ – We may use the information to improve our products and services. – We may use your contact details to deal with your enquiries and requests. – We will periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. – From time to time, we may also use your information to contact you for market research purposes. We may contact you via email.



Your name and email address will be collected and added to our mailing list only if volunteered to us by you on the mailing list sign up form. You have a right at any time to update your preferences and remove yourself from the mailing list – you can find details below. Your email address is not passed on to third parties or shared with people outside of Prime Fitness.

Opt-out of all mailing lists


There is an unsubscribe link in the footer at the bottom of all marketing emails, simply click the link and you will be unsubscribed from all mailing lists but your details will remain in our system. Opt-out of all mailing lists and have your details deleted from our records. Email with a 'Forget me' request. Please note this is a manual process so one of the team will be in touch with you once the request has been completed. Should you require additional evidence of this removal there may be a small admin fee to pay.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Controlling your personal information


We will not share your data with a third party. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable.


Cookies and tracking


A cookie is a small text file which is placed onto your device when you access our website. We use cookies on this website to

- recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);

- obtain information about your preferences, online movements and use of the internet;

- carry out research and statistical analysis to help improve our content, products and services and to help us better understand our customer requirements and interests;

- target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; and

- make your online experience more efficient and enjoyable.

In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a product or service you have requested.

Consent to cookies

There is a notice on our home page which describes how we use cookies. If you use this website after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this Privacy Notice.

Turning off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies:

Take care when linking to our social media sites

Our website provides links to our social media sites. Once on any of these social media sites, please take care if you choose to post any information as this will be on a public domain and may be widely accessible. If you would like more information about how any information posted on these sites will be used, please the sites’ privacy notice carefully.

If you would like a copy of the information held on you please write to: PRIME Fitness Equipment Ltd,Unit 14 Time Technology park, blackburn road, simonstone, lancashire, BB12 7TW or email If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.