PRIME Fitness

Kemp House

152-160 City Road


United Kingdom

01282 214400



Shop All 

Who We Are 

Bespoke Spaces



Join our mailing list

  • Facebook - Grey Circle
  • Instagram - Grey Circle


PRIME Fitness established in 2018 by professional athletes, military physical training instructors and creative designers. Combining our decades of experience in the health and fitness industry we simply understand the essential requirements necessary to progress in your health and fitness goals and design the perfect place to train.

Proven experience in consulting, designing and installing bespoke premium training spaces for both commercial and residential use. Ranging from large fitness facilities that boost sports performance athletes to uniquely designed home training studios.

Functional Fitness training is at the core of PRIME Fitness. Our products are designed to help everyone with not only achieving desired health goals such as loss of weight or building muscle, but to help people live a fuller life. We offer a huge variety of equipment that allows the body to use multiple muscle groups, simulating common movements that you may do at work, in your home or in sports. Using PRIME Fitness equipment is a way of improving your life. The equipment can be used just as well in the comfort of your home, garden or regular use in a commercial setting.

PRIME Fitness’ ultimate goal is to help as many people live a healthy and fuller lifestyle as possible by providing premium quality products at an affordable price.

For more information on how PRIME Fitness can help with your needs please contact or call 01282 214400.



"At Excel Strength & Conditioning, we spent a long time looking for the right team to design, build and install a bespoke training area for us. Honestly, the only guys that understood our vision & ideas for the training space we had available were PRIME Fitness. They went above and beyond to create something unique, practical and long lasting. The quality of the rig is high end, professional and built right here in the UK.


Aside from the quality equipment and rig, I was impressed with the communication and attention to detail. John was always available on the phone and in person to go over ideas with me. They gave me time to consider the options provided rather than trying to push certain ideas on me, which is something that I'd experienced with other companies.


We are absolutely stoked with our new bespoke training space! The positive feedback and attention this training area has already received is over whelming, our clients seem just as excited about it as we are! THANK YOU PRIME FITNESS!!"

The Excel S&C Team



—  Name, Title